The ShiftMate platform

Hire better.
Train faster.
Coach in real time.

Our own AI, now in its fourth generation, and four products built for South African contact centres: assess the right people, train them on real calls, and keep coaching them once they are on the floor.

A smiling call-centre agent wearing a headset in a busy contact centre

From first interview to the hundredth call

  • Assessed
  • Trained
  • Coached live
LiveTanya M.Sales agent
02:36
AI coach · real-time
✓ Good move

Nice, you acknowledged without pushing back. Keep that warmth.

Customer“I already have cover with another provider.”

Tanya“I completely understand, and that's actually great to hear.”

Customer“So honestly, why would I even consider switching?”

QA score · live74 ↑ live

Example call from the live demo. The agent and customer are made up.

01Gen·3 AI stack

Most AI watches your people work. Gen·3 works with them.

Hiring at scale means moving fast. Fast means wrong hires, extended ramp-up, and agents who underperform from day one. ShiftMate is the AI workforce platform that changes that: precision screening, accelerated training, and real-time coaching running 24/7 without adding a single headcount.

  • Real-time, not retrospective. Gen·2 AI tells you what happened on Friday. Gen·3 acts in the moment: a coaching nudge on the live call, a QA score climbing as the conversation unfolds.

  • Agentic, not advisory. Gen·2 AI surfaces data for a human to act on. Gen·3 takes the action: conducting interviews, running training, coaching calls, scoring sessions, 24/7.

  • Lifecycle-connected, not point-in-time. One intelligence layer from the first interview to the hundredth coached call. What the AI learns in hiring informs how it coaches. The system compounds.

Candidate report
Call centre agent · Customer service
Recommended
  • 1
    Behavioural intelligence84
    Communication, resilience, self-awareness
  • 2
    Cognitive simulation78
    Live CRM scenario: speed and accuracy
  • 3
    Voice analysis88
    Pronunciation, clarity, tone and pace
  • 4
    AI interview81
    Hannah, scored against your criteria
Overall83 / 100

Example candidate. The scores are made up.

02Assessment portal

Know every candidate before your team meets them.

The assessment portal puts every applicant through four scored layers before a recruiter reads a name. Your team gets a ranked shortlist, not a pile of CVs.

  • Behavioural screener. A structured questionnaire that profiles communication style, resilience and self-awareness, scored across six dimensions.

  • CRM typing test. A live CRM scenario that measures speed, accuracy and how well someone captures information under pressure.

  • Voice analysis. Pronunciation, clarity, tone and pace, scored objectively before anyone has to listen to a recording.

  • AI interview. Hannah (volume roles) or Matt (senior roles) run a structured, adaptive interview at any hour and score it against your criteria.

Live practice call · 01:42Hard
KH
Kirsten Hall, 42
Pharmacy manager, Pretoria · AI customer

“Look, I already pay for car insurance every month. Why would I need a warranty on top of that?”

78
score
Call report · just now
Good call, close the loop
  • Opening and compliance lines92
  • Finding out what they need78
  • Handling objections64
  • Closing and next steps71

Example only. The customer, call and scores are made up.

03Training simulator

Agents practise the hard calls before a real customer hears them.

An AI plays the customer, with a distinct personality, real objections and real pressure. The agent speaks out loud as themselves, and the call is scored against your rubric as soon as it ends.

  • Live voice roleplay. A real spoken conversation with an AI customer. There are no scripts or multiple-choice answers.

  • Scenarios at every level. Full calls and short micro-drills, from a warm customer up to an adversarial one.

  • Scored on your rubric. Feedback on the dimensions you choose, with the compliance gate shown front and centre.

  • Team-leader coaching. The live demo includes a coaching one-on-one where you coach a defensive high performer.

Shiftmate / Sim Studio
Practice library
Ask Megan · AI guide
Your contact centre
Train your agents on your own campaigns
1
Your campaign

Upload your script, or build it step by step: product, rules, what must be said.

2
Your customers

Pick them from the customer library, each with their own voice.

3
Your team

Agents practise by voice. Every call is recorded and scored for you.

The customer library
Alan PickersgillAlison AshworthAmber CollinsAndre BrinkAndrew PollittAnita Clark

120 AI customers, each with their own personality, money worries and voice. Made up, never real people.

Build a campaign
Call anyone BETA
Practise a cold call to any business, from friendly to brutal.
Set up a call

Based on the Sim Studio app. Sample data only.

04Sim Studio

Build your own scenarios. No developers needed.

Sim Studio is where your trainers create the campaigns the simulator runs. Describe your market and products, set the rules, define how a good call is scored, then publish and invite agents.

  • Self-serve campaigns. Paste your campaign script, then add products, rules and compliance lines.

  • Your rules built in. Mandatory phrases and prohibited statements feed the compliance gate in every score.

  • Your scoring rubric. Weight the dimensions that matter to you, such as empathy, objection handling and product knowledge.

  • AI customers. Pick customers from the library or create your own, with the situation and pushback your floor really gets.

Pre-assessed agentsGauteng
  • Shaun D.
    Customer service
    90%
    match
    Voice87
    Typing82
  • Prudence P.
    Inbound support
    89%
    match
    Voice86
    Typing83
  • Lauren M.
    Outbound sales
    86%
    match
    Voice84
    Typing80
Reserve for 1, 2 or 4 weeks

Example candidates. The names and scores are made up.

05Marketplace

Hire pre-assessed agents straight from the pool.

Agents are assessed free and become visible to call-centre operators. Operators search, reserve the people they want and keep the assessment results with every candidate.

  • Pre-assessed talent. Everyone in the marketplace has been through the assessment, so you compare scores instead of guessing.

  • Search by province. Filter the national pool to find agents near your site.

  • Reserve candidates. While a candidate is reserved no other operator can book them. Reserve a candidate for 1, 2 or 4 weeks (R500, R900 or R1,750). No VAT, no placement fee.

  • Trial shifts. Fill open shifts with matched candidates who are notified on WhatsApp, and pay once the shift succeeds.

Let's talk about your floor

Tell us which roles and call types matter most and we will show you how the platform fits.

Get in touch