Hire better.
Train faster.
Coach in real time.
Our own AI, now in its fourth generation, and four products built for South African contact centres: assess the right people, train them on real calls, and keep coaching them once they are on the floor.

From first interview to the hundredth call
- Assessed
- Trained
- Coached live
Nice, you acknowledged without pushing back. Keep that warmth.
Customer“I already have cover with another provider.”
Tanya“I completely understand, and that's actually great to hear.”
Customer“So honestly, why would I even consider switching?”
Example call from the live demo. The agent and customer are made up.
Most AI watches your people work. Gen·3 works with them.
Hiring at scale means moving fast. Fast means wrong hires, extended ramp-up, and agents who underperform from day one. ShiftMate is the AI workforce platform that changes that: precision screening, accelerated training, and real-time coaching running 24/7 without adding a single headcount.
Real-time, not retrospective. Gen·2 AI tells you what happened on Friday. Gen·3 acts in the moment: a coaching nudge on the live call, a QA score climbing as the conversation unfolds.
Agentic, not advisory. Gen·2 AI surfaces data for a human to act on. Gen·3 takes the action: conducting interviews, running training, coaching calls, scoring sessions, 24/7.
Lifecycle-connected, not point-in-time. One intelligence layer from the first interview to the hundredth coached call. What the AI learns in hiring informs how it coaches. The system compounds.
- 1Behavioural intelligence84Communication, resilience, self-awareness
- 2Cognitive simulation78Live CRM scenario: speed and accuracy
- 3Voice analysis88Pronunciation, clarity, tone and pace
- 4AI interview81Hannah, scored against your criteria
Example candidate. The scores are made up.
Know every candidate before your team meets them.
The assessment portal puts every applicant through four scored layers before a recruiter reads a name. Your team gets a ranked shortlist, not a pile of CVs.
Behavioural screener. A structured questionnaire that profiles communication style, resilience and self-awareness, scored across six dimensions.
CRM typing test. A live CRM scenario that measures speed, accuracy and how well someone captures information under pressure.
Voice analysis. Pronunciation, clarity, tone and pace, scored objectively before anyone has to listen to a recording.
AI interview. Hannah (volume roles) or Matt (senior roles) run a structured, adaptive interview at any hour and score it against your criteria.
“Look, I already pay for car insurance every month. Why would I need a warranty on top of that?”
- Opening and compliance lines92
- Finding out what they need78
- Handling objections64
- Closing and next steps71
Example only. The customer, call and scores are made up.
Agents practise the hard calls before a real customer hears them.
An AI plays the customer, with a distinct personality, real objections and real pressure. The agent speaks out loud as themselves, and the call is scored against your rubric as soon as it ends.
Live voice roleplay. A real spoken conversation with an AI customer. There are no scripts or multiple-choice answers.
Scenarios at every level. Full calls and short micro-drills, from a warm customer up to an adversarial one.
Scored on your rubric. Feedback on the dimensions you choose, with the compliance gate shown front and centre.
Team-leader coaching. The live demo includes a coaching one-on-one where you coach a defensive high performer.
Upload your script, or build it step by step: product, rules, what must be said.
Pick them from the customer library, each with their own voice.
Agents practise by voice. Every call is recorded and scored for you.
120 AI customers, each with their own personality, money worries and voice. Made up, never real people.
Based on the Sim Studio app. Sample data only.
Build your own scenarios. No developers needed.
Sim Studio is where your trainers create the campaigns the simulator runs. Describe your market and products, set the rules, define how a good call is scored, then publish and invite agents.
Self-serve campaigns. Paste your campaign script, then add products, rules and compliance lines.
Your rules built in. Mandatory phrases and prohibited statements feed the compliance gate in every score.
Your scoring rubric. Weight the dimensions that matter to you, such as empathy, objection handling and product knowledge.
AI customers. Pick customers from the library or create your own, with the situation and pushback your floor really gets.
Shaun D.Customer service90%matchVoice87Typing82
Prudence P.Inbound support89%matchVoice86Typing83
Lauren M.Outbound sales86%matchVoice84Typing80
Example candidates. The names and scores are made up.
Hire pre-assessed agents straight from the pool.
Agents are assessed free and become visible to call-centre operators. Operators search, reserve the people they want and keep the assessment results with every candidate.
Pre-assessed talent. Everyone in the marketplace has been through the assessment, so you compare scores instead of guessing.
Search by province. Filter the national pool to find agents near your site.
Reserve candidates. While a candidate is reserved no other operator can book them. Reserve a candidate for 1, 2 or 4 weeks (R500, R900 or R1,750). No VAT, no placement fee.
Trial shifts. Fill open shifts with matched candidates who are notified on WhatsApp, and pay once the shift succeeds.
The same AI, in other shapes
AI agents
Agents that persist across conversations and act in your systems, not just answer.
Support agents
Chat and voice agents for your website, WhatsApp and phone line, answering from your own information.
Synthetic voice lab
Practice against realistic AI customer personas and hear them for yourself.
Matching engine
Matches candidates to roles and shifts using assessment results.
Technology
How the platform is built from the ground up.
Let's talk about your floor
Tell us which roles and call types matter most and we will show you how the platform fits.
Get in touch