Your reps' hardest calls, practised before they count.
Your salespeople cold call AI buyers built from your own product and offer. The buyers push back like real South African business owners, a private coach helps during the call, and every call is scored on the opening, the value proved and the next step.
For business owners who sell, sales managers and sales teams of any size.
Free trial for approved companies: 60 minutes of practice calls, no card needed. Already have an account? Log in
Here for something else?
“We've banked with the same people for twenty years. You've got thirty seconds: what would actually change for me?”
Real Sim Studio screen with made-up sample data. The people and calls are made up.
- Real calls, out loudAI customers who talk, interrupt and push back
- Scored every timewith the two or three things to fix
- Mistakes made in practicenot with a real customer
- Built in South Africapriced in rand, month to month
What happens after you register
From sign-up to your first practice call. These are the real screens you'll see.
1Create your account
Your work email and a password, or continue with Google. It takes about a minute.
2Pick “My sales team”
Sim Studio asks one question: what do you want to do? Pick My sales team and how many reps you have, then add a few company details.
- 3
Megan builds your first sales campaign
Start with what's holding your reps back on their calls, then add your website or price list. Megan drafts the campaign in about 10 minutes; you check it before anyone sees it.
4Make the first call, read the report
Test a call yourself, then invite your reps. Every call ends with a score and the two or three things to fix.
- Free trial once we've approved your company: 60 minutes of practice calls, with no card needed. Sign up with your work email.
- Then a monthly plan from R3,500 (excl. VAT), month to month, or a R3,500 pilot for up to 5 people over 30 days.
See a sample call
Narrated screen recordings of typed practice calls in Sim Studio: the AI customer, the coach helping during the call, and the score the moment it ends. About a minute each, with subtitles.
Make the call yourself. Grant is busy, and the answer starts at no.
A shorter, typed version of a real practice call. Made-up customer.
A cold call to a busy business owner
You sell payroll for Payhaven. Grant owns a building supplies company with 14 staff and does payroll himself in a spreadsheet. He downloaded your payroll checklist last week. Earn the right to talk, prove the value with a number, handle his objection and book the next step.
An interactive tour with a made-up customer. About two minutes.
- A live hint appears before every reply
- It tells you when the call drifts off course
- You get a scorecard when you hang up
How your reps practise
- 1
Pick the call and the buyer
A full call, the opening, one objection, price or booking a meeting. Choose how tough the buyer is, from Friendly to Brutal. Every call starts with a plan.
What do you want to practise?Full callOpening to next stepOpening onlyThe first 30 secondsObjection drillOne objection at a timeBook a meetingEarn the next stepHow tough is the buyer?FriendlyRealisticToughBrutalStarts at noPieter van WykFinancial director · Harbourline ImportsExample: made-up people and scores.
- 2
Talk to an AI buyer, with a coach beside you
Speak out loud. The buyer reacts to what you actually say and pushes back like a real one. A private coach tells you what you missed and what to say next.
Live · 01:12ToughYouPieter van Wyk · Financial director · Harbourline Imports“You've got thirty seconds. What would actually change for me?”
CoachOnly you see this! Tell them how you got their details.
Try next
“How do you pay your overseas suppliers today?”
Example: made-up people and scores.
- 3
Get scored, and go again
Every call ends with a scorecard: the opening, the value you proved, the two or three things to fix and what to practise next. Go again until it's a habit.
78scoreCall report · just nowGood call. Two things to fix.Opening90Value proved72Objections64Next step80- Ask how they pay overseas suppliers before talking price.
- Agree a day and time for the next step.
- Earned the right to talk in the opening.
Try this call againPractise next: a tougher prospectExample: made-up people and scores.
Free trial for approved companies: 60 minutes of practice calls, no card needed.
Four ways in. Pick yours.
The same four choices you'll see when you sign up. You can add training or AI agents later, on the same login.
Train myself
At sign-up: “Myself”
Megan builds your own sales practice: AI customers for what you sell, by voice. A personal account: your practice calls are private to you.
R799 a month, excl. VAT · 2 hours of practice · cancel any time
Start training myselfTrain my sales team
At sign-up: “My sales team”
Your salespeople practise on AI customers built from your product, with a coach during the call and a score after it.
Free trial for approved companies: 60 minutes of calls, no card · then from R3,500 a month
Set up my sales teamTrain my contact centre
At sign-up: “My contact centre”
Agents practise sales, service and collections calls on campaigns built from your own scripts. Intakes, team leaders, certificates.
Free trial for approved companies: 60 minutes of calls, no card · then from R3,500 a month
Set up my contact centreGet an AI agent
At sign-up: “Put an AI agent to work”
An AI outbound sales agent calls your leads, finds out if they fit, and books the next step or hands over. Inbound sales and customer service agents are coming soon.
No card · our team sets it up with you · priced for your business
Set up my AI agentPriced in rand, month to month
All prices exclude VAT. Team plans are R350 an included practice hour, shared by the team. No minimum term.
| Plan | Who | Practice a month | Campaigns | Price a month | |
|---|---|---|---|---|---|
| Just me | R799 | 1 person | Practice: 2 hours | 1 campaign | R799 |
| Micro | R3,500 | Up to 3 reps, plus a manager | Practice: 10 hours | 1 campaign | R3,500 |
| Small | R7,000 | Up to 5 reps, plus a manager | Practice: 20 hours | 1 campaign | R7,000 |
| Medium | R21,000 | Up to 15 reps, plus a manager | Practice: 60 hours | 3 campaigns | R21,000 |
| Large | R56,000 | Up to 40 reps, plus a manager | Practice: 160 hours | 6 campaigns | R56,000 |
| Enterprise and call centres | On request | More than 40 reps | Practice: Hours as agreed | 10 campaigns, or as agreed | On request |
Free trial for approved companies: 60 minutes of practice calls, no card needed.
- Free trial for companies
Once we've approved your company: 60 minutes of practice calls, no card needed.
- Company pilot
R3,500 once-off: up to 5 people, 10 hours of practice, 30 days. The fee comes off your plan if you choose one within 30 days of the pilot ending.
- We build it for you
R3,500 once per campaign: we research your market, build and test the campaign, and your team practises the day you approve it.
- Time beyond your plan
R7.00 a minute on team plans. Just me and the pilot simply stop at their hours.
- AI agents
Priced in rand for each business, on your volume, channels and systems. Agreed with you before anything starts.
- See every plan on Sim Studio's pricing page
Questions about Sim Studio
What is ShiftMate Sim Studio?
Sim Studio is where people practise real sales and service calls with AI customers who talk, push back and react like real people. Every call is scored, with coaching on what to say next time. Companies build practice campaigns from their own product, scripts and scorecards. Sim Studio is also where businesses set up an AI outbound sales agent.
Who is it for?
Anyone learning to sell (Just me), business owners and sales teams, and contact centres and BPOs training agents for sales, service and collections calls. Businesses with more leads than their team can call can put an AI sales agent to work.
Do I need a card to start?
Not for a company. Once we've approved your company you get a free trial of 60 minutes of practice calls, with no card needed; sign up with your work email. Training just yourself is R799 a month (excl. VAT), paid by card before you practise. Asking about an AI agent needs no card.
How much does it cost?
All prices are in rand, excluding VAT, month to month. Just me is R799 a month for one person. Team plans are Micro R3,500 (up to 3 reps, plus a manager, 10 hours), Small R7,000 (up to 5 reps, plus a manager, 20 hours), Medium R21,000 (up to 15 reps, plus a manager, 60 hours), Large R56,000 (up to 40 reps, plus a manager, 160 hours). More than 40 reps is priced on request. The company pilot is R3,500 once-off for up to 5 people, 10 hours of practice and 30 days. AI agents are priced for each business.
What happens after I register?
Sim Studio asks one question: what do you want to do? Pick yourself, your sales team, your contact centre or an AI agent. Megan, the AI guide, then helps you build your first campaign or practice, you test a call yourself, and every call ends with a score and what to fix. For an AI agent, our team gets in touch to set it up with you.
Can we use our own script and scorecard?
Yes. Add your website, product guide, sales script and QA scorecard, and the AI drafts the campaign for you to check. Lines marked word for word are checked on every call. Or we build the campaign for you: R3,500 once per campaign, excl. VAT.
Are the AI customers real people?
No. Every AI customer is made up, with their own name, voice, personality and the objections your callers really hear. No real customer is ever called in practice.
What do we need to practise?
A web browser and a headset or earphones with a microphone. There's nothing to install.
Is our training data private?
Your campaigns, customers and call recordings are locked to your company, and no other company on Sim Studio can see them. Practice calls, transcripts, recordings and reports are kept for up to 180 days, then deleted (a company can choose a shorter time). Sim Studio is open in South Africa now; the United Kingdom and the United States are coming soon.
More reading: AI sales training · AI training simulator · AI outbound sales agent
Make your first practice call
Free trial for approved companies: 60 minutes of practice calls, no card needed.