New agents practise your campaign before a customer hears them.
Build a campaign from your own script, products and compliance lines. Agents practise sales, service and collections calls with AI customers who push back, a live coach helps during the call, and every call gets a report, so team leaders know who is ready for the floor.
For contact centres, BPOs, training managers and team leaders.
Free trial for approved companies: 60 minutes of practice calls, no card needed. Already have an account? Log in
Here for something else?
“I'm paying enough already. Why would I add another debit order every month?”
Real Sim Studio screen with made-up sample data. The people and calls are made up.
- Real calls, out loudAI customers who talk, interrupt and push back
- Scored every timewith the two or three things to fix
- Mistakes made in practicenot with a real customer
- Built in South Africapriced in rand, month to month
What happens after you register
From sign-up to your first practice call. These are the real screens you'll see.
1Create your account
Your work email and a password, or continue with Google. It takes about a minute.
2Pick “My contact centre”
Sim Studio asks one question: what do you want to do? Pick My contact centre and how many agents you have, then add a few company details.
3Megan builds your first campaign
Tell Megan what goes wrong on your calls and add your script or product list. She drafts the campaign; you check it before anyone sees it. Sample campaigns are open to your team from day one.
- 4
Test it yourself, then release it
Take a private test call with an AI customer, then release the campaign to an intake. Every agent's call gets a report.
- Free trial once we've approved your company: 60 minutes of practice calls, with no card needed. Sign up with your work email.
- Then a monthly plan from R3,500 (excl. VAT), month to month, or a R3,500 pilot for up to 5 people over 30 days.
- More than 40 agents: Enterprise, priced for your floor. We can also build the campaign for you.
See a sample call
Narrated screen recordings of typed practice calls in Sim Studio: the AI customer, the coach helping during the call, and the score the moment it ends. About a minute each, with subtitles.
Take the call yourself. Riaan's claim is three weeks late.
A shorter, typed version of a real practice call. Made-up customer.
An angry customer whose claim is three weeks late
You're a new agent at Lumo Insurance. Riaan's car claim has been stuck for three weeks and nobody has called him back. Calm him down, check who you're talking to, fix what you can and agree what happens next. A live coach helps you all the way.
An interactive tour with a made-up customer. About two minutes.
- A live hint appears before every reply
- It tells you when the call drifts off course
- You get a scorecard when you hang up
How your agents practise
- 1
Build the campaign from your script
Upload your script, product guide and QA scorecard, or answer a few questions. Mark the lines that must be said word for word. Pick AI customers from the library or make your own.
Your campaignFuneral cover · retention calls- Your scriptsales-script.pdf
- Product factsdrafted from your guide
- Word for wordrecording notice, debit order
- Never sayguarantees, other brands
AI customers from the library, or your own
Megan, your AI guide“I drafted this from your script. Check it before anyone sees it.”
Example: made-up people and scores.
- 2
Agents practise with a live coach
Agents talk to AI customers who are upset, confused or behind on payments, by voice. The coach hints during the call; only the agent sees it.
Live · 01:12ToughYouAnnelie Swart · Existing customer · wants to cancel“I'm paying enough already. Why would I keep another debit order?”
CoachOnly you see this! Agree with her first, then show what she'd lose.
Try next
“What made you think about cancelling?”
Example: made-up people and scores.
- 3
Every call gets a report
Scored on your own scorecard, compliance lines checked, with what the agent said. Team leaders see who is ready and who needs coaching.
74scoreCall report · just nowGood call. Two things to fix.Empathy82Accuracy70Compliance67Call control76- Read the recording notice word for word.
- Ask why she wants to cancel before offering a cheaper plan.
- Calmed her down and owned the problem.
Try this call againPractise next: a harder customerExample: made-up people and scores.
Free trial for approved companies: 60 minutes of practice calls, no card needed.
Four ways in. Pick yours.
The same four choices you'll see when you sign up. You can add training or AI agents later, on the same login.
Train myself
At sign-up: “Myself”
Megan builds your own sales practice: AI customers for what you sell, by voice. A personal account: your practice calls are private to you.
R799 a month, excl. VAT · 2 hours of practice · cancel any time
Start training myselfTrain my sales team
At sign-up: “My sales team”
Your salespeople practise on AI customers built from your product, with a coach during the call and a score after it.
Free trial for approved companies: 60 minutes of calls, no card · then from R3,500 a month
Set up my sales teamTrain my contact centre
At sign-up: “My contact centre”
Agents practise sales, service and collections calls on campaigns built from your own scripts. Intakes, team leaders, certificates.
Free trial for approved companies: 60 minutes of calls, no card · then from R3,500 a month
Set up my contact centreGet an AI agent
At sign-up: “Put an AI agent to work”
An AI outbound sales agent calls your leads, finds out if they fit, and books the next step or hands over. Inbound sales and customer service agents are coming soon.
No card · our team sets it up with you · priced for your business
Set up my AI agentPriced in rand, month to month
All prices exclude VAT. Team plans are R350 an included practice hour, shared by the team. No minimum term.
| Plan | Who | Practice a month | Campaigns | Price a month | |
|---|---|---|---|---|---|
| Just me | R799 | 1 person | Practice: 2 hours | 1 campaign | R799 |
| Micro | R3,500 | Up to 3 reps, plus a manager | Practice: 10 hours | 1 campaign | R3,500 |
| Small | R7,000 | Up to 5 reps, plus a manager | Practice: 20 hours | 1 campaign | R7,000 |
| Medium | R21,000 | Up to 15 reps, plus a manager | Practice: 60 hours | 3 campaigns | R21,000 |
| Large | R56,000 | Up to 40 reps, plus a manager | Practice: 160 hours | 6 campaigns | R56,000 |
| Enterprise and call centres | On request | More than 40 reps | Practice: Hours as agreed | 10 campaigns, or as agreed | On request |
Free trial for approved companies: 60 minutes of practice calls, no card needed.
- Free trial for companies
Once we've approved your company: 60 minutes of practice calls, no card needed.
- Company pilot
R3,500 once-off: up to 5 people, 10 hours of practice, 30 days. The fee comes off your plan if you choose one within 30 days of the pilot ending.
- We build it for you
R3,500 once per campaign: we research your market, build and test the campaign, and your team practises the day you approve it.
- Time beyond your plan
R7.00 a minute on team plans. Just me and the pilot simply stop at their hours.
- AI agents
Priced in rand for each business, on your volume, channels and systems. Agreed with you before anything starts.
- See every plan on Sim Studio's pricing page
Questions about Sim Studio
What is ShiftMate Sim Studio?
Sim Studio is where people practise real sales and service calls with AI customers who talk, push back and react like real people. Every call is scored, with coaching on what to say next time. Companies build practice campaigns from their own product, scripts and scorecards. Sim Studio is also where businesses set up an AI outbound sales agent.
Who is it for?
Anyone learning to sell (Just me), business owners and sales teams, and contact centres and BPOs training agents for sales, service and collections calls. Businesses with more leads than their team can call can put an AI sales agent to work.
Do I need a card to start?
Not for a company. Once we've approved your company you get a free trial of 60 minutes of practice calls, with no card needed; sign up with your work email. Training just yourself is R799 a month (excl. VAT), paid by card before you practise. Asking about an AI agent needs no card.
How much does it cost?
All prices are in rand, excluding VAT, month to month. Just me is R799 a month for one person. Team plans are Micro R3,500 (up to 3 reps, plus a manager, 10 hours), Small R7,000 (up to 5 reps, plus a manager, 20 hours), Medium R21,000 (up to 15 reps, plus a manager, 60 hours), Large R56,000 (up to 40 reps, plus a manager, 160 hours). More than 40 reps is priced on request. The company pilot is R3,500 once-off for up to 5 people, 10 hours of practice and 30 days. AI agents are priced for each business.
What happens after I register?
Sim Studio asks one question: what do you want to do? Pick yourself, your sales team, your contact centre or an AI agent. Megan, the AI guide, then helps you build your first campaign or practice, you test a call yourself, and every call ends with a score and what to fix. For an AI agent, our team gets in touch to set it up with you.
Can we use our own script and scorecard?
Yes. Add your website, product guide, sales script and QA scorecard, and the AI drafts the campaign for you to check. Lines marked word for word are checked on every call. Or we build the campaign for you: R3,500 once per campaign, excl. VAT.
Are the AI customers real people?
No. Every AI customer is made up, with their own name, voice, personality and the objections your callers really hear. No real customer is ever called in practice.
What do we need to practise?
A web browser and a headset or earphones with a microphone. There's nothing to install.
Is our training data private?
Your campaigns, customers and call recordings are locked to your company, and no other company on Sim Studio can see them. Practice calls, transcripts, recordings and reports are kept for up to 180 days, then deleted (a company can choose a shorter time). Sim Studio is open in South Africa now; the United Kingdom and the United States are coming soon.
More reading: AI sales training · AI training simulator · AI outbound sales agent
Make your first practice call
Free trial for approved companies: 60 minutes of practice calls, no card needed.