
An AI sales agent that calls your leads, on your script.
The AI outbound sales agent calls your leads, finds out if they fit, and books the next step or hands over to your team. Every call is recorded with its outcome. It's in pilot: tell us about your business and our team sets it up with you.
For businesses with more leads than their team can call.
No card needed to ask. Our team sets it up with you. Already have an account? Log in
Here for something else?

“Hi, it's Tagan, calling back about the solar quote you asked for. Is now still a good time?”
Real Sim Studio screen with made-up sample data. The people and calls are made up.
- Calls your leadson your script and approved facts
- Books the next stepor hands over to your team
- Every call recordedwith its outcome
- Built in South Africapriced in rand for your business
What happens after you register
A few minutes from you, then our team takes it from there. These are the real screens you'll see.
1Create your account
Your work email and a password, or continue with Google. It takes about a minute.
2Pick your agent and tell us a little
Under “Put an AI agent to work”, pick Outbound sales and tell us about the job. No card, and no training account is made.
3We build and test it with you
Our team sets your agent up with you: what it says, what it may promise, and the checks it passes before it talks to a customer.
4It goes to work
Live calling is switched on once our team has checked the set-up with you. Your agent calls your leads and books the next step or hands over. Every call is recorded, with its outcome.
- Nothing to ask: tell us about your business, with no card.
- AI agents are priced in rand for each business, on your volume, channels and the systems they connect to. We agree it with you before anything starts.
See the agents at work
Mike Steenkamp, our founder, introduces two AI sales agents on practice calls, with captions. The practice-call walkthroughs are in the other tabs.
How an AI agent starts
- 1
Tell us the job
Which calls it makes, who it calls, and what a good outcome is.
Megan drafts itYou check and publish itSet up a new agent- What it sells
- 5 kW hybrid with a 10 kWh battery
- Who it calls
- Homeowners in Gauteng who asked for a quote
- A good outcome
- A site visit booked
Example: made-up people and scores.
- 2
We build it, you check it
Megan drafts the agent from what it sells and who it calls. You check every part before it's published, and calling real people is a separate switch.
TTagan · Solar enquiries, call backReady- Says it in your words, from your approved facts
- Knows what it may never promise
- You hear it before it goes live
Live calling is off until ShiftMate has checked the set-up with you.
Example: made-up people and scores.
- 3
It goes to work
It books the next step or hands over to your team. Every call is recorded, with its outcome.
Tagan's calls today- RecordedElsa BothaInterested · site visit Thursday 10:00
- RecordedKevin NaidooCall back Monday after work
- RecordedJohan PretoriusNot interested · noted
Example: made-up people and scores.
No card needed to ask. Our team sets it up with you.
Four ways in. Pick yours.
The same four choices you'll see when you sign up. You can add training or AI agents later, on the same login.
Train myself
At sign-up: “Myself”
Megan builds your own sales practice: AI customers for what you sell, by voice. A personal account: your practice calls are private to you.
R799 a month, excl. VAT · 2 hours of practice · cancel any time
Start training myselfTrain my sales team
At sign-up: “My sales team”
Your salespeople practise on AI customers built from your product, with a coach during the call and a score after it.
Free trial for approved companies: 60 minutes of calls, no card · then from R3,500 a month
Set up my sales teamTrain my contact centre
At sign-up: “My contact centre”
Agents practise sales, service and collections calls on campaigns built from your own scripts. Intakes, team leaders, certificates.
Free trial for approved companies: 60 minutes of calls, no card · then from R3,500 a month
Set up my contact centreGet an AI agent
At sign-up: “Put an AI agent to work”
An AI outbound sales agent calls your leads, finds out if they fit, and books the next step or hands over. Inbound sales and customer service agents are coming soon.
No card · our team sets it up with you · priced for your business
Set up my AI agentPriced in rand, month to month
All prices exclude VAT. Team plans are R350 an included practice hour, shared by the team. No minimum term.
| Plan | Who | Practice a month | Campaigns | Price a month | |
|---|---|---|---|---|---|
| Just me | R799 | 1 person | Practice: 2 hours | 1 campaign | R799 |
| Micro | R3,500 | Up to 3 reps, plus a manager | Practice: 10 hours | 1 campaign | R3,500 |
| Small | R7,000 | Up to 5 reps, plus a manager | Practice: 20 hours | 1 campaign | R7,000 |
| Medium | R21,000 | Up to 15 reps, plus a manager | Practice: 60 hours | 3 campaigns | R21,000 |
| Large | R56,000 | Up to 40 reps, plus a manager | Practice: 160 hours | 6 campaigns | R56,000 |
| Enterprise and call centres | On request | More than 40 reps | Practice: Hours as agreed | 10 campaigns, or as agreed | On request |
No card needed to ask. Our team sets it up with you.
- Free trial for companies
Once we've approved your company: 60 minutes of practice calls, no card needed.
- Company pilot
R3,500 once-off: up to 5 people, 10 hours of practice, 30 days. The fee comes off your plan if you choose one within 30 days of the pilot ending.
- We build it for you
R3,500 once per campaign: we research your market, build and test the campaign, and your team practises the day you approve it.
- Time beyond your plan
R7.00 a minute on team plans. Just me and the pilot simply stop at their hours.
- AI agents
Priced in rand for each business, on your volume, channels and systems. Agreed with you before anything starts.
- See every plan on Sim Studio's pricing page
Questions about Sim Studio
What is ShiftMate Sim Studio?
Sim Studio is where people practise real sales and service calls with AI customers who talk, push back and react like real people. Every call is scored, with coaching on what to say next time. Companies build practice campaigns from their own product, scripts and scorecards. Sim Studio is also where businesses set up an AI outbound sales agent.
Who is it for?
Anyone learning to sell (Just me), business owners and sales teams, and contact centres and BPOs training agents for sales, service and collections calls. Businesses with more leads than their team can call can put an AI sales agent to work.
Do I need a card to start?
Not for a company. Once we've approved your company you get a free trial of 60 minutes of practice calls, with no card needed; sign up with your work email. Training just yourself is R799 a month (excl. VAT), paid by card before you practise. Asking about an AI agent needs no card.
How much does it cost?
All prices are in rand, excluding VAT, month to month. Just me is R799 a month for one person. Team plans are Micro R3,500 (up to 3 reps, plus a manager, 10 hours), Small R7,000 (up to 5 reps, plus a manager, 20 hours), Medium R21,000 (up to 15 reps, plus a manager, 60 hours), Large R56,000 (up to 40 reps, plus a manager, 160 hours). More than 40 reps is priced on request. The company pilot is R3,500 once-off for up to 5 people, 10 hours of practice and 30 days. AI agents are priced for each business.
What happens after I register?
Sim Studio asks one question: what do you want to do? Pick yourself, your sales team, your contact centre or an AI agent. Megan, the AI guide, then helps you build your first campaign or practice, you test a call yourself, and every call ends with a score and what to fix. For an AI agent, our team gets in touch to set it up with you.
Can we use our own script and scorecard?
Yes. Add your website, product guide, sales script and QA scorecard, and the AI drafts the campaign for you to check. Lines marked word for word are checked on every call. Or we build the campaign for you: R3,500 once per campaign, excl. VAT.
Are the AI customers real people?
No. Every AI customer is made up, with their own name, voice, personality and the objections your callers really hear. No real customer is ever called in practice.
What do we need to practise?
A web browser and a headset or earphones with a microphone. There's nothing to install.
Is our training data private?
Your campaigns, customers and call recordings are locked to your company, and no other company on Sim Studio can see them. Practice calls, transcripts, recordings and reports are kept for up to 180 days, then deleted (a company can choose a shorter time). Sim Studio is open in South Africa now; the United Kingdom and the United States are coming soon.
More reading: AI sales training · AI training simulator · AI outbound sales agent

Put your first AI agent to work
No card needed to ask. Our team sets it up with you.