for Sales Teams Beta
Learn how to cold call anyone.
Practise cold calls with AI prospects that push back like real decision-makers. Set up your offer once, choose who to call and how hard they should be, and get a detailed report the moment you hang up.
Built on ShiftMate's sales training method: the six value principles of selling, from 25 years in sales.
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Daniel Brooks, Financial Director
Harbourline Imports · AI prospect
“We've banked with the same people for twenty years and the rate is fine. You've got thirty seconds: what would actually change for me?”
Example only: the prospect and company are made up.
How it works
From your offer to a real-feeling call in under a minute
- 1
Set up your offer once
Your company, what you sell, who you sell to, why they should switch and who you're replacing. Paste your website and the AI drafts it for you to check.
- 2
Choose who to call
Type a company, or let Sim Studio pick one that fits your buyers. Choose the person (owner, financial director, CEO, procurement, gatekeeper) and the goal of the call.
- 3
Look them up in seconds
One click finds what the company does, its size and recent news, so the prospect knows their own business and you can't bluff.
- 4
Pick how hard
Friendly, Realistic, Tough or Brutal. Brutal interrupts, sets time limits and hangs up on a weak opener, like a real busy executive.
- 5
Make the call
Talk out loud, as on a real call. The prospect answers in a natural voice, pushes back on your actual offer and reacts to what you say.
- 6
Read your report
Straight after the call: what worked, what didn't, the exact moments, and what to say instead next time.
Why it's different
Practice that feels like the real call
- Prospects built around your offer: they raise the objections your real buyers raise, not generic ones
- Look up any company in one click instead of typing the background yourself
- "Pick one for me" for fast volume practice against realistic companies that fit your buyers
- A separate "Call out my habits live" switch: the prospect names apologies, jargon, permission-asking and dodges as they happen
- Rehearse a real deal: paste the emails and notes and practise that exact meeting before it happens
- Prospects in South African, American, British, Australian, Irish and Scottish voices, each with their own personality
After every call
A report that tells you exactly what to fix
- Did you hit the goal of the call, or how close you got
- Which of your value points you landed and which you never reached
- Discovery questions you asked and the ones you missed
- Talk time, apologies and filler words, counted
- Every callout with the moment it happened
- Your best line, and when you said it (usually: lead with it)
- What the prospect was really thinking, revealed after the call
- Progress over weeks and the objections you've mastered
Who it's for
For anyone who has to pick up the phone and sell
Sales teams
SDRs, BDRs and account executives who want more practice than live leads allow, with a manager view of everyone's progress.
Founders and business owners
People doing their own outbound who want to sharpen the pitch before burning real leads.
Anyone selling business to business
Financial services, software, recruitment, insurance, telecoms and more. Start from a template or your own offer.
Training a contact centre team on your own campaigns? See Sim Studio for contact centres.
The method behind it
Built on a sales method, not a script
Every AI prospect follows the ShiftMate sales method. Their default answer is no. Your opening has to earn the right to talk. And value only counts when you show it against what they use now, on the six value principles of selling (Safety, Quality, Ease, Speed, Volume and Price), weighted for their industry. The method comes from the 25 years in sales of ShiftMate's founder, Mike Steenkamp, and is checked against published research on how buyers decide.
Read the sales training method behind it- Safety
- Quality
- Ease
- Speed
- Volume
- Price
Questions
What is Sim Studio for Sales Teams?
A cold call simulator inside ShiftMate Sim Studio. You set up your offer, choose who to call and how hard they should be, and practise the call out loud with an AI prospect. Every call ends with a detailed report.
Is it the same as Sim Studio for contact centres?
Same platform and the same call engine. Sim Studio for contact centres is for teams who build campaigns from their own scripts. Sim Studio for Sales Teams is for sales reps and founders who want to practise any cold call or discovery call in seconds, without building a campaign.
What does Beta mean?
It's new and we're improving it every week from what users tell us. Everything works, and you can leave feedback after every call.
How hard is Brutal?
Very. The prospect interrupts, gives you seconds to make your point, picks apart vague claims and hangs up on a weak opener. Most people won't book the meeting at first, and that's the point.
Do I need a script?
No. You set up your offer once (or start from a template) and lead the call yourself. The report shows how you did against your own goal and value points.
What do I need?
A laptop or phone with a microphone and an internet connection.
Last updated 1 November 2026.
Beta
Make your hardest call before it counts
Register, set up your offer and make your first practice call today.