In-Store Content Creator

The Main Retail Group operates four SPAR stores and a Tops liquor outlet across Durban, KwaZulu-Natal. We are looking for a talented, energetic, and self-driven In-Store Content Creator to take full ownership of the group's social media presence across all stores. This is not a desk job. You will be on the shop floor daily — in the butchery, the bakery, the deli, and behind the counter — capturing authentic content that drives real customer footfall and measurable GP improvement across departments. KEY RESPONSIBILITIES: • Film, photograph, and produce daily content across all four stores — Instagram Reels, TikTok, Facebook posts, and WhatsApp broadcasts • Execute a daily content calendar: 7am bakery posts, 11:30am lunch specials, Friday weekend previews, and all campaign content • Manage Facebook Pages, Instagram, TikTok, WhatsApp Broadcast, and Google Business Profiles for all stores • Build WhatsApp broadcast subscriber lists to 400–600 subscribers per store by end of July 2026 • Execute a 3-month strategy: Braai Masters (Main Spar), Hillary's Kitchen (Hillary Spar), Sarnia's Own Bakery, and Corporate Catering (Cornubia) • Attend weekly GP review meetings; produce monthly KPI performance reports REQUIREMENTS: • Code 8 driving licence is advantageous. You must be able to travel reliably between our Durban stores — own transport, public transport, or lift-sharing is acceptable • Minimum 1–2 years demonstrable social media content creation experience • Portfolio of real work is REQUIRED (Instagram pages, TikToks, Facebook campaigns) • Matric / Grade 12 minimum; tertiary qualification in Marketing or Digital Media advantageous WHAT SUCCESS LOOKS LIKE: WhatsApp lists growing to 400–600 per store, engagement climbing week-on-week, and department GPs improving because your content brings the right customers in at the right time.